Month: July 2017
Posts Archive
Winning With Big Food: Part 1
‘How can ‘Big Food’ win?’ was a question on everyone’s mind at this year’s Iconosphere conference in Las Vegas. As one of the industry’s leading consumer insights conferences, hosted by Gartner (formerly CEB), food & beverage strategists reiterated arguably the biggest challenge ‘Big Food’ faces in today’s marketplace: small and medium manufacturers are driving half the growth in […]
The Customer Insight Behind Lidl’s Success
German grocery-discount chain, Lidl, recently announced the locations of its 20 six-aisle small-format stores opening this summer. But what struck me most was Lidl’s U.S. CEO’s comment on the new stores: Lidl’s new U.S. small-format store Less complexity. Meaning, fewer choices. At first this sounds counterintuitive to what we know about customers demanding choice and […]