Month: August 2017
Posts Archive
Winning with Big Food: Part 2
The battle between Big Food and small food was no more apparent than last month when the Brewers Association (BA) unveiled its Verified Independent Craft Brew seal. The association—whose mission is to promote and protect America’s small and independent craft brewers—makes the seal free to all members. Brewers Association Independent Craft Brew seal The catch: […]
Rethinking a Facts-First Approach
Sanderson Farms isn’t backing down from its antibiotic use in poultry, despite most major players in the poultry industry moving toward “no antibiotics ever”. Faced with mounting customer—and shareholder—criticism, the company released a comprehensive infographic backed by outside professional resources explaining its position. (click to see full graphic) The experts are reputable. The facts are […]