Thought for Food™

And what it means for your business

the 2025 alcohol trend map (use these 10 ideas)
A Comprehensive Look at 2025 Alcohol Trends

In honor of summer fun, we’re exploring trends in the alcohol space. We’ll take you on a tour of global flavors, expose you to the next coffee drink craze, prove that good things come in small packages, touch on eco-friendly developments, share our favorite finds across the industry, and give 10 business-building ideas that span drink branding, food pairings, sponsorships, LTOs, exclusives, collabs and targeting.

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The effect of celebrity chefs on consumers
Celebrity Chefs [Part 1]: Professionals and Amateurs

This month, we trace the celebrity chef from its roots in the 1500s to present day, acknowledging the contributions of both the classically trained and the amateur. Learn about their role, impact on consumer attitudes and behavior, and shocking claims from industry analysts. Plus, we’ll introduce you to our favorite “normies.”

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What's the buzz about coffee?
The Growing Avenues of Coffee

This month, the buzz is around coffee: who’s drinking it, what’s driving it, and where we see innovation. So pour a cup and sit back as we introduce you to a YouTube coffee superstar, instant coffee paste, coffee for kids, coffee alternatives, and ideas to leverage coffee as an ingredient in…well, anything.

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Hawaiian flavors are gaining traction
Getting Inspired by Mainland Hawaiian Fare

This month, we’re offering an island escape, sharing buzz on the restaurant concepts, chefs, cookbooks and flavors of Hawaii, especially those found on the mainland. Learn about proteins, cocktails, snacks, sauces and spice blends that could inspire your product pipeline—or home kitchen.

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Please Package Responsibly
A Look into Responsible Food Packaging

This month, we revisit responsible packaging, and the demand created by new legislation, as well as controversy surrounding recycling. Take inspiration from recent innovations in the U.S. and overseas and consider our four recommendations to focus efforts.

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