Thought for Food™
And what it means for your business
The term “retail theater” has become synonymous with “in-store experience”. We subscribe to a more pure, undiluted definition – one that holds the term to a higher standard and should be reserved for engagements that meet more of the criteria for live theater. In our opinion, retail theater is rare, but we’ve located 14 examples across the globe that truly deliver.
What if resurrecting the past had less to do with novelty and more to do with preserving culture? What if the motivations were purer…say, saving something from extinction? That is precisely what we are seeing. The attempt to preserve “old world traditions” lest they be forgotten.
Creating exclusive experiences is no easy task. Let’s explore a range of recent pop-up experiences, to see how they leverage everything from pop culture, to takeovers, and unconventional retail spaces to drive brand engagement and test new product ideas.
After nearly a century of efforts designed to help young girls reimagine what it means to be one, girls – of all ages – are taking charge.
One of the many common denominators to TikTok food trends is simplicity. Let us propose something a countertrend: things that are hard to make.
We’ve been heading to Expo West for 5+ years and always walk away with new industry learnings and connections. This year proved no different, and while many of the trends aren’t new to the natural products space, there are key areas gaining momentum.