Thought for Food™

And what it means for your business

No big research budget? No big deal.
No big research budget? No big deal.

Knowing your consumer helps set your brand up for success. But what happens when there’s no time or budget for some much-needed research? Learn how you can get a good pulse on audience perceptions and pain points with very little investment.

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Augmenting Reality illustration
Engaging Buyers Using Augmented Reality

Businesses in the food and beverage industry are employing augmented reality (AR) to bring elements of their brand to life for consumers. From retail to restaurants, creative uses of this tool continue to emerge.

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AI in food & beverage
How AI is Advancing Food & Beverage

CPG, retail, and restaurant companies alike are utilizing AI to gain a competitive edge. It’s quickly becoming a valuable tool for businesses in the food and beverage industry to boost customer relationship management, drive product development, forecast performance, and more.

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Simple Hacks for Social Media Success
6 Simple Hacks for More Social Media Success

Supporting your brand on social media. You know you need to do it, but figuring out what to post and when can be overwhelming. To help, here are 6 ways to take your social posts to the next level.

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How to brand with audio
How to Brand With Audio

When it comes to storytelling, the one thing audio can do that visual mediums can’t is: give the eyes a rest. With screen-time at a fever pitch, digital audio can be a welcome, engaging, and memorable solution. Podcasts, social audio, and sonic logos are just a few intriguing elements of this digital listening space.

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Hard Kombucha: Another Bubbly Alternative
Hard Kombucha: Another Bubbly Alternative

It is no surprise that we are seeing brands in the alcohol space answer the better-for-you demand when it comes to nutrition profile items like added sugars and calorie count, ingredients, and alcohol by volume levels.

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