Thought for Food™

And what it means for your business

Captivating examples of food-based expression
Expressions of Culture Via Food & Beverage

Attending restaurant pop-ups, posting pictures of what we create or consume, taking on taste challenges, binge watching “Taste the Nation”…all are common ways current culture is expressing itself through food and beverage. This month, we searched far and wide for more disruptive examples.

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5 minute course on Gen Z
Gen Z: Figuring Them Out and Luring Them In

Interest in targeting Gen Z has grown as our “former darling” millennials age. Beyond their obvious youth and workplace stereotype, who are they, what do you need to know about them as food and beverage marketers, and how can you understand them better in 5 minutes or less?

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As tech flourishes, will your brand stay human?
Breathing Life into The Ghost in The Machine

While technology continues to take us “out of this world,” there’s amazing work being done to bring it back down to earth. Just as we build brands to be relatable to humans, so are robots, and virtual humans being built with characteristics so lifelike, that in time, they will be our mirror image.

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illustration of the word Unplug with an unplugged cord dangling below
Challenge for 2024:
A Balanced Digital Life

As we head into the New Year, we challenge brands to not only be more mindful – but to actively encourage and support the consumer need to unplug from devices and social. Doing so may require new thinking in relation to content, platforms, and brand experiences.

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illustrated graphic of a ticket to the retail theater
14 Examples of Retail Theater

The term “retail theater” has become synonymous with “in-store experience”. We subscribe to a more pure, undiluted definition – one that holds the term to a higher standard and should be reserved for engagements that meet more of the criteria for live theater. In our opinion, retail theater is rare, but we’ve located 14 examples across the globe that truly deliver.

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illustrated fork with noodle wrapped in the tines, text reads preserving traditions in food and language
2 Areas Where Tradition Is Being Upheld

What if resurrecting the past had less to do with novelty and more to do with preserving culture? What if the motivations were purer…say, saving something from extinction? That is precisely what we are seeing. The attempt to preserve “old world traditions” lest they be forgotten.

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