After nearly a century of efforts designed to help young girls reimagine what it means to be one, girls – of all ages – are taking charge.
One of the many common denominators to TikTok food trends is simplicity. Let us propose something a countertrend: things that are hard to make.
We’ve been heading to Expo West for 5+ years and always walk away with new industry learnings and connections. This year proved no different, and while many of the trends aren’t new to the natural products space, there are key areas gaining momentum.
The desire to reconnect with things from the past that once brought us joy is not a byproduct of the pandemic, it’s a desire that’s been here all along. What tends to change are the particular items (and decades) consumers yearn for.
In health and diet, consumers have a habit of chasing that next big thing – even when it’s controversial. Keto, Whole 30 and a host of other “lifestyle diets” have been scrutinized (and discouraged) by leading health experts like the Mayo Clinic, Harvard, and Prevention magazine, and yet they remain. New propositions under the dietary platform of “hormonal health” have physicians seemingly jumping out of their skin, and yet, they’re still turning consumers’ heads.
With dogs an integral part of the family, and extreme pet-bonding taking place while WFH during the pandemic, it’s no wonder we want to take them everywhere. And increasingly, that means out to eat.