In the last year and a half, we’ve seen retailers adapt to create safer shopping experiences for consumers, and that includes sampling. From ghost kitchens to interactive direct mail, brands are getting creative with sample distribution to overcome obstacles brought on by the pandemic.
Anna Braun, VP of New Business and Operational Excellence, recaps her experiences and learnings from Expo East. Innovative plant-based products and refreshing non-alcoholic beverages stole the show, along with the excitement of a live, in-person event!
Knowing your consumer helps set your brand up for success. But what happens when there’s no time or budget for some much-needed research? Learn how you can get a good pulse on audience perceptions and pain points with very little investment.
CPG, retail, and restaurant companies alike are utilizing AI to gain a competitive edge. It’s quickly becoming a valuable tool for businesses in the food and beverage industry to boost customer relationship management, drive product development, forecast performance, and more.
Supporting your brand on social media. You know you need to do it, but figuring out what to post and when can be overwhelming. To help, here are 6 ways to take your social posts to the next level.
When it comes to storytelling, the one thing audio can do that visual mediums can’t is: give the eyes a rest. With screen-time at a fever pitch, digital audio can be a welcome, engaging, and memorable solution. Podcasts, social audio, and sonic logos are just a few intriguing elements of this digital listening space.