Thought for Food™

And what it means for your business

How to tap into food extravagance
20 Extravagant Foods in Times of Restraint

Just as comfort food is used to bring joy, curb anxiety and feed the soul, could extravagance do the same? We’ve found many examples of expensive or exclusive experiences via food, even while households are feeling food inflation. Here are some ways people are using premium food as a reward in times of restraint.

Read More »

When food follows divorce
Food’s Role in Healing (or Celebrating) After Divorce

From “Divorce Chicken” recipes to break-up party spreads, marriage endings are creating new relationships with food. Here’s a collection of what we’re seeing around the growing trend of separation-sustenance and how food or beverage brands can help feed the healing—or the relief.

Read More »

Ideas for travel-hungry consumers
Get Inspired by the World of Culinary Tourism

There’s big opportunity in the pursuit of unique, immersive eating and drinking experiences: i.e., culinary tourism. Here are some of our top picks from the U.S. and around the world, giving you a look at where to draw inspiration for your own business.

Read More »

Food + Beverage momentum from afar
The Overseas Brands & Products Succeeding in the U.S.

While the U.S. once held a monopoly on innovative ideas, overseas chains are moving on missed opportunity in restaurants, grocery aisles, liquor stores, and even retail. Here, we highlight some noteworthy brands and suggest ways to position yourself for success.

Read More »

Mental health on the mind
Nourishing the Mental Health of Your Consumers

From burnout to loneliness, nearly half of consumers cite mental health as a top issue. In honor of Mental Health Awareness month, we’re sharing ideas for both our industry and our personal lives—like sensorial experiences, functional ingredients and finding joy in cooking something weird!

Read More »

How to score like stadium food brands
Home-Run Stadium Food Trends

The MLB regular season opener on March 25 heightens our collective anticipation of spring, and with it, our craving for stadium food. To get an idea of the common denominators, we took a look at venue trends, noteworthy concessions across the globe, and opportunities to play.

Read More »

Ready for the year of the horse?
The Foods and Trends Behind the Year of the Horse

February marks the start of the Year of the Fire Horse, defining 2026 as a year of action, energy and movement, where the overall spirit is about blazing a trail and taking bold risks. Let’s look at how food-oriented brands are participating in the festivities.

Read More »

4 examples of small-plate possibilities
Exploring the Possibilities within Small-Plate Culture

The demand for smaller portions is becoming a space for menu-makers to play in. To spark inspiration, we’re putting a spotlight on small-plate culture, highlighting the uniqueness of dishes along with possibilities for interpretation.

Read More »

How to Navigate the Evolving U.S. Food System
Navigating the Evolving U.S. Food System

As the U.S. food system evolves and consumer behavior continues to shift, the effects on the food industry are becoming clearer by the day. Let’s explore the key topics that the country—and the world—currently have eyes on.

Read More »

the 2025 alcohol trend map (use these 10 ideas)
A Comprehensive Look at 2025 Alcohol Trends

In honor of summer fun, we’re exploring trends in the alcohol space. We’ll take you on a tour of global flavors, expose you to the next coffee drink craze, prove that good things come in small packages, touch on eco-friendly developments, share our favorite finds across the industry, and give 10 business-building ideas that span drink branding, food pairings, sponsorships, LTOs, exclusives, collabs and targeting.

Read More »

How Kid Chefs are Cooking Up Creativity
Celebrity Chefs [Part 2]: How Kid Chefs Are Cooking Up Creativity

This month, we continue what we started in May: a deep dive on celebrity “chefs.” This time, we’re focused on famous kids who cook, and/or are pursuing a culinary path, whether they are the kid next door, or have a famous parent in the field.

Read More »

The effect of celebrity chefs on consumers
Celebrity Chefs [Part 1]: Professionals and Amateurs

This month, we trace the celebrity chef from its roots in the 1500s to present day, acknowledging the contributions of both the classically trained and the amateur. Learn about their role, impact on consumer attitudes and behavior, and shocking claims from industry analysts. Plus, we’ll introduce you to our favorite “normies.”

Read More »