Segment: consumer

Posts Archive

illustration of the word Unplug with an unplugged cord dangling below
Challenge for 2024:
A Balanced Digital Life

As we head into the New Year, we challenge brands to not only be more mindful – but to actively encourage and support the consumer need to unplug from devices and social. Doing so may require new thinking in relation to content, platforms, and brand experiences.

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Food for the Hormonal Roller Coaster
What You Should Know About Hormonal Health Diets

In health and diet, consumers have a habit of chasing that next big thing – even when it’s controversial. Keto, Whole 30 and a host of other “lifestyle diets” have been scrutinized (and discouraged) by leading health experts like the Mayo Clinic, Harvard, and Prevention magazine, and yet they remain. New propositions under the dietary platform of “hormonal health” have physicians seemingly jumping out of their skin, and yet, they’re still turning consumers’ heads.  

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Handling the Holiday Hangover
A HANGOVER PSA

Inspired by the holiday season, we’ve looked at the many ways to “profit” from hangover remedies. Whether arming us in our personal lives or aiding us in business, these examples provide value.

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