Category: Consumers

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Illustrated graphic that reads 7 Ideas for Branded 'Threads'
The Right Way to Do Branded Apparel

Consumers have been wearing brand passions on their sleeves for years, but it’s now reached a fever pitch. Learn more about how to get in on the trend.

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No big research budget? No big deal.
No big research budget? No big deal.

Knowing your consumer helps set your brand up for success. But what happens when there’s no time or budget for some much-needed research? Learn how you can get a good pulse on audience perceptions and pain points with very little investment.

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Engaging Buyers Using Augmented Reality

Businesses in the food and beverage industry are employing augmented reality (AR) to bring elements of their brand to life for consumers. From retail to restaurants, creative uses of this tool continue to emerge.

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Hard Kombucha: Another Bubbly Alternative
Hard Kombucha: Another Bubbly Alternative

It is no surprise that we are seeing brands in the alcohol space answer the better-for-you demand when it comes to nutrition profile items like added sugars and calorie count, ingredients, and alcohol by volume levels.

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