Category: Consumers
Posts Archive
Complexity, Loyalty and Collaboration – all top of mind in 2019
As tradeshows and conferences are underway, some themes are already beginning to emerge in our industry.
Small Risk, Sweet Reward
More consumers are treating themselves to “small indulgences” that help balance control with reward – particularly when it comes to sweets.
AI + Food
Do you know what you’re having for dinner tonight? Do you know where you’d like to go out to lunch for that birthday celebration coming up in February? How about what new and exciting menu item you might venture out on a limb to try at a restaurant next summer? I honestly can’t answer a […]
Global Insights to Share
On our recent trip to Paris for SIAL 2018, the largest international food and beverage innovation show, we had the chance to sit in on a few very compelling seminars. A global study of consumers’ behaviors, attitudes and expectations regarding their food were the focus of “Food 360”, a breakout led by Kantar TNS and […]
The Values of Food
As consumers have a wider range of choices in the businesses and brands available to them, social causes are beginning to play a more substantial role in their selection process. When 8 out of 10 consumers do not believe that large food companies try their best to be socially responsible or act in the best […]
Personalized Nutrition
A rapidly growing trend, personalized nutrition – unique nutrition plans for an individual – is projected to grow $17 billion over the next 4 years.[1] This is the staggering prediction shared at Datassential’s recent Foodscape event, and it drove much of the content that was shared with the 400+ attendees in Chicago. Hyper-personalization is seen […]