Category: Marketing

Posts Archive

The Language of Color

Color can influence up to 90% of a first impression, and is one of several devices used to convey brand personality and uniqueness.

Shopping Goes Live

Explore the idea behind livestream shopping and why we will start to see more of it: this is not your mother’s QVC.

Considering a Subscription Model? Here’s What You Need to Know.

A brief dissection of the important parts of subscription services, and some thoughts we have about adapting a business model for one.

5 Tips For Branding A Virtual Restaurant

For restaurant operators pursuing virtual concepts, we are offering up our short list of branding advice.

Gamer Grub

Exploring the nutritional needs of gamers and how brands in the CPG category are responding

Restaurant Parting Gifts

Fine dining is raising the bar on the send-off. See what restaurants are sending home with their guests.