When it comes to storytelling, the one thing audio can do that visual mediums can’t is: give the eyes a rest. With screen-time at a fever pitch, digital audio can be a welcome, engaging, and memorable solution. Podcasts, social audio, and sonic logos are just a few intriguing elements of this digital listening space.
Color can influence up to 90% of a first impression, and is one of several devices used to convey brand personality and uniqueness.
Explore the idea behind livestream shopping and why we will start to see more of it: this is not your mother’s QVC.
A brief dissection of the important parts of subscription services, and some thoughts we have about adapting a business model for one.
For restaurant operators pursuing virtual concepts, we are offering up our short list of branding advice.
Exploring the nutritional needs of gamers and how brands in the CPG category are responding