Category: Thought For Food
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Marketing to the 2026 Consumer
If you want a glimpse of the 2026 consumer, look up Amanda Steele. She’s a typical California high-school senior; a self-professed coffee lover who listens to Drake and says economics is her favorite class. But in 2010, Steele began posting makeup and beauty tutorials on YouTube from her bedroom as a way to connect with […]
Don’t Just Cook. Cook Different.
In his September 2017 Harvard Business Review article, author Eddie Yoon grabbed the food industry’s attention with the headline “The Grocery Industry Confronts a New Problem: Only 10% of Americans Love Cooking.” In the opening paragraph, he asserts: “Although many people don’t realize it yet, grocery shopping and cooking are in a long-term decline. They […]
Indigenous Cuisine: As Local As It Gets
This past month, I made my way to Southeast Minneapolis for a cookbook launch party featuring a type of cuisine few of us in the food industry have heard of: indigenous. Using ingredients that are strictly native to the United States–particularly the Midwest–guests feasted on fare featured in Chef Sean Sherman’s new cookbook, The Sioux […]
Private Label is in the Public Eye
Calling itself the “Procter & Gamble for Millennials,” San Francisco e-commerce company Brandless™ made its U.S. debut this past July eager to disrupt the CPG industry. The startup, which has secured over $50 million in funding, sells a variety of organic food and home goods all for an everyday low price of $3. Brandless™ says […]
The Rising Cost of College Dining
“Like many college students, I have a full bookcase and an empty fridge.” In a March 2017 Op Ed, Olivia Ellison–a senior at University of Colorado majoring in Exercise Science–shares her experience and thoughts on an alarming C&U student trend: food insecurity. Ten years ago, Georgia State University officials became worried about the impact of […]
Lessons From Organic Water
This past July, Vermont businessman Adam Lazar celebrated a remarkable achievement: getting USDA organic certification on his new line of bottled water, Asarasi. Asarasi; the USDA’s first certified-organic water Yep, you read that right. Organic water. Because water has no carbon molecules and is therefore technically inorganic, the USDA has previously excluded water as an […]