Category: Thought For Food

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animated graphic reading 10 pop-up experiences from 2023
10 Pop-Up Experiences From 2023

Creating exclusive experiences is no easy task. Let’s explore a range of recent pop-up experiences, to see how they leverage everything from pop culture, to takeovers, and unconventional retail spaces to drive brand engagement and test new product ideas.

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Girl Power illustrated text
Catch the Girl Power Wave

After nearly a century of efforts designed to help young girls reimagine what it means to be one, girls – of all ages – are taking charge.

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10 Antidotes to TikTok Food

One of the many common denominators to TikTok food trends is simplicity. Let us propose something a countertrend: things that are hard to make.

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Natural Products Expo West 2023

We’ve been heading to Expo West for 5+ years and always walk away with new industry learnings and connections. This year proved no different, and while many of the trends aren’t new to the natural products space, there are key areas gaining momentum.

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animation of an illustrated sliced pizza, the slices are disappearing in a counter-clockwise order
Nostalgia: 2 Ways In

The desire to reconnect with things from the past that once brought us joy is not a byproduct of the pandemic, it’s a desire that’s been here all along. What tends to change are the particular items (and decades) consumers yearn for.

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Food for the Hormonal Roller Coaster
What You Should Know About Hormonal Health Diets

In health and diet, consumers have a habit of chasing that next big thing – even when it’s controversial. Keto, Whole 30 and a host of other “lifestyle diets” have been scrutinized (and discouraged) by leading health experts like the Mayo Clinic, Harvard, and Prevention magazine, and yet they remain. New propositions under the dietary platform of “hormonal health” have physicians seemingly jumping out of their skin, and yet, they’re still turning consumers’ heads.  

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