Category: Thought For Food
Posts Archive
How to Brand With Audio
When it comes to storytelling, the one thing audio can do that visual mediums can’t is: give the eyes a rest. With screen-time at a fever pitch, digital audio can be a welcome, engaging, and memorable solution. Podcasts, social audio, and sonic logos are just a few intriguing elements of this digital listening space.
Hard Kombucha: Another Bubbly Alternative
It is no surprise that we are seeing brands in the alcohol space answer the better-for-you demand when it comes to nutrition profile items like added sugars and calorie count, ingredients, and alcohol by volume levels.
Have my chocolate and eat it too?
The ways people enjoy chocolate are continually and rapidly expanding. Whether you’re drinking it, experiencing it as an indulgence or using it for fuel, chocolate is one trend that never wavers.
Texture Is The New Taste
While taste is consistently the top driver of preference in food and beverage, another attribute – texture – cannot be overlooked.
Clear As Mud
Struggling with what to expect in foodservice? Here’s our take on what foodservice might look like in the future, broken down by segment.
The Language of Color
Color can influence up to 90% of a first impression, and is one of several devices used to convey brand personality and uniqueness.