Category: Thought For Food
Posts Archive
New Ideas for Retail Sampling
In the last year and a half, we’ve seen retailers adapt to create safer shopping experiences for consumers, and that includes sampling. From ghost kitchens to interactive direct mail, brands are getting creative with sample distribution to overcome obstacles brought on by the pandemic.
Natural Products Expo East
Anna Braun, VP of New Business and Operational Excellence, recaps her experiences and learnings from Expo East. Innovative plant-based products and refreshing non-alcoholic beverages stole the show, along with the excitement of a live, in-person event!
Engaging Buyers Using Augmented Reality
Businesses in the food and beverage industry are employing augmented reality (AR) to bring elements of their brand to life for consumers. From retail to restaurants, creative uses of this tool continue to emerge.
How AI is Advancing Food & Beverage
CPG, retail, and restaurant companies alike are utilizing AI to gain a competitive edge. It’s quickly becoming a valuable tool for businesses in the food and beverage industry to boost customer relationship management, drive product development, forecast performance, and more.
How to Brand With Audio
When it comes to storytelling, the one thing audio can do that visual mediums can’t is: give the eyes a rest. With screen-time at a fever pitch, digital audio can be a welcome, engaging, and memorable solution. Podcasts, social audio, and sonic logos are just a few intriguing elements of this digital listening space.
Hard Kombucha: Another Bubbly Alternative
It is no surprise that we are seeing brands in the alcohol space answer the better-for-you demand when it comes to nutrition profile items like added sugars and calorie count, ingredients, and alcohol by volume levels.