Category: Thought For Food

Posts Archive

Augmenting Reality illustration
Engaging Buyers Using Augmented Reality

Businesses in the food and beverage industry are employing augmented reality (AR) to bring elements of their brand to life for consumers. From retail to restaurants, creative uses of this tool continue to emerge.

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AI in food & beverage
How AI is Advancing Food & Beverage

CPG, retail, and restaurant companies alike are utilizing AI to gain a competitive edge. It’s quickly becoming a valuable tool for businesses in the food and beverage industry to boost customer relationship management, drive product development, forecast performance, and more.

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How to brand with audio
How to Brand With Audio

When it comes to storytelling, the one thing audio can do that visual mediums can’t is: give the eyes a rest. With screen-time at a fever pitch, digital audio can be a welcome, engaging, and memorable solution. Podcasts, social audio, and sonic logos are just a few intriguing elements of this digital listening space.

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Hard Kombucha: Another Bubbly Alternative
Hard Kombucha: Another Bubbly Alternative

It is no surprise that we are seeing brands in the alcohol space answer the better-for-you demand when it comes to nutrition profile items like added sugars and calorie count, ingredients, and alcohol by volume levels.

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Have my chocolate and eat it too?
Have my chocolate and eat it too?

The ways people enjoy chocolate are continually and rapidly expanding. Whether you’re drinking it, experiencing it as an indulgence or using it for fuel, chocolate is one trend that never wavers.

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Are you considering texture's persuasive powers?
Texture Is The New Taste

While taste is consistently the top driver of preference in food and beverage, another attribute – texture – cannot be overlooked.

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