Segment: Restaurants
Posts Archive
No big research budget? No big deal.
Knowing your consumer helps set your brand up for success. But what happens when there’s no time or budget for some much-needed research? Learn how you can get a good pulse on audience perceptions and pain points with very little investment.
Engaging Buyers Using Augmented Reality
Businesses in the food and beverage industry are employing augmented reality (AR) to bring elements of their brand to life for consumers. From retail to restaurants, creative uses of this tool continue to emerge.
How AI is Advancing Food & Beverage
CPG, retail, and restaurant companies alike are utilizing AI to gain a competitive edge. It’s quickly becoming a valuable tool for businesses in the food and beverage industry to boost customer relationship management, drive product development, forecast performance, and more.
How to Brand With Audio
When it comes to storytelling, the one thing audio can do that visual mediums can’t is: give the eyes a rest. With screen-time at a fever pitch, digital audio can be a welcome, engaging, and memorable solution. Podcasts, social audio, and sonic logos are just a few intriguing elements of this digital listening space.
Clear As Mud
Struggling with what to expect in foodservice? Here’s our take on what foodservice might look like in the future, broken down by segment.
The Language of Color
Color can influence up to 90% of a first impression, and is one of several devices used to convey brand personality and uniqueness.