Category: Strategy
Posts Archive
Gamer Grub
Exploring the nutritional needs of gamers and how brands in the CPG category are responding
Restaurant Parting Gifts
Fine dining is raising the bar on the send-off. See what restaurants are sending home with their guests.
Food Trucks Are Here To Stay
What makes mobile food a “movement” anyways? We’re highlighting the role food trucks play for the consumer, the brand and the operator with three examples.
The Rise of the Lifestyle Diet
Can you keep up with Chipotle? Are you ready for the McFalafel? Find out how chains are accommodating popular Lifestyle diets.
Your brand is your foundation
It was a curious scenario: the company had incorporated digital advertising into its marketing program, sales were up and the return on ad spend had increased. But brand affinity was in serious decline (brand affinity being a metric that lets market researchers make predictions about how a consumer will behave).1 In fact, a relevancy study […]
Start Caring About Sharing
“Do we need to be on Instagram?” It’s a snowy afternoon in mid-January and I’m sitting with our integrated planning team talking about the most frequently asked questions from clients. From understanding what to expect in audience engagement, platform usage and content demands, the team agreed social media warranted a deeper dive for our foodservice […]