Category: Strategy
Posts Archive
Gamer Grub
Exploring the nutritional needs of gamers and how brands in the CPG category are responding
Restaurant Parting Gifts
Fine dining is raising the bar on the send-off. See what restaurants are sending home with their guests.
Your brand is your foundation
It was a curious scenario: the company had incorporated digital advertising into its marketing program, sales were up and the return on ad spend had increased. But brand affinity was in serious decline (brand affinity being a metric that lets market researchers make predictions about how a consumer will behave).1 In fact, a relevancy study […]