Category: Thought For Food
Posts Archive
The Customer Insight Behind Lidl’s Success
German grocery-discount chain, Lidl, recently announced the locations of its 20 six-aisle small-format stores opening this summer. But what struck me most was Lidl’s U.S. CEO’s comment on the new stores: Lidl’s new U.S. small-format store Less complexity. Meaning, fewer choices. At first this sounds counterintuitive to what we know about customers demanding choice and […]
GPO Traction with Independents Changing The ‘Street’ Game
In late April, I attended a summit in Chicago exploring the rise of Group Purchasing Organization (GPO) membership among independent restaurant operators and the statistics surprised many of us in the room: Source: “The Fight for Foodservice ‘Sweet Spot’: GPO Traction with Independents.” Pentallect. April 2017. Nearly 40,000 independent operators belong to a GPO Independents […]
The Case for ‘Product Narratives’ in Today’s Marketplace
Narratives in marketing are nothing new; we’ve been telling stories to customers since the invention of our trade. But the narratives that resonate with our target audience has shifted substantially over time. At their latest A.C.T. (Anthropology, Culture, Trends) Conference, “Telling the Story of Food,”, The Hartman Group asserted that brand-focused narratives are quickly being […]