Segment: health
Posts Archive
Challenge for 2024:
A Balanced Digital Life
As we head into the New Year, we challenge brands to not only be more mindful – but to actively encourage and support the consumer need to unplug from devices and social. Doing so may require new thinking in relation to content, platforms, and brand experiences.
Catch the Girl Power Wave
After nearly a century of efforts designed to help young girls reimagine what it means to be one, girls – of all ages – are taking charge.
Natural Products Expo West 2023
We’ve been heading to Expo West for 5+ years and always walk away with new industry learnings and connections. This year proved no different, and while many of the trends aren’t new to the natural products space, there are key areas gaining momentum.
What You Should Know About Hormonal Health Diets
In health and diet, consumers have a habit of chasing that next big thing – even when it’s controversial. Keto, Whole 30 and a host of other “lifestyle diets” have been scrutinized (and discouraged) by leading health experts like the Mayo Clinic, Harvard, and Prevention magazine, and yet they remain. New propositions under the dietary platform of “hormonal health” have physicians seemingly jumping out of their skin, and yet, they’re still turning consumers’ heads.