Segment: trends

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illustration of the word Unplug with an unplugged cord dangling below
Challenge for 2024:
A Balanced Digital Life

As we head into the New Year, we challenge brands to not only be more mindful – but to actively encourage and support the consumer need to unplug from devices and social. Doing so may require new thinking in relation to content, platforms, and brand experiences.

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illustrated graphic of a ticket to the retail theater
14 Examples of Retail Theater

The term “retail theater” has become synonymous with “in-store experience”. We subscribe to a more pure, undiluted definition – one that holds the term to a higher standard and should be reserved for engagements that meet more of the criteria for live theater. In our opinion, retail theater is rare, but we’ve located 14 examples across the globe that truly deliver.

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illustrated fork with noodle wrapped in the tines, text reads preserving traditions in food and language
2 Areas Where Tradition Is Being Upheld

What if resurrecting the past had less to do with novelty and more to do with preserving culture? What if the motivations were purer…say, saving something from extinction? That is precisely what we are seeing. The attempt to preserve “old world traditions” lest they be forgotten.

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Girl Power illustrated text
Catch the Girl Power Wave

After nearly a century of efforts designed to help young girls reimagine what it means to be one, girls – of all ages – are taking charge.

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Natural Products Expo West 2023

We’ve been heading to Expo West for 5+ years and always walk away with new industry learnings and connections. This year proved no different, and while many of the trends aren’t new to the natural products space, there are key areas gaining momentum.

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animation of an illustrated sliced pizza, the slices are disappearing in a counter-clockwise order
Nostalgia: 2 Ways In

The desire to reconnect with things from the past that once brought us joy is not a byproduct of the pandemic, it’s a desire that’s been here all along. What tends to change are the particular items (and decades) consumers yearn for.

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