Segment: trends

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Girl Power illustrated text
Catch the Girl Power Wave

After nearly a century of efforts designed to help young girls reimagine what it means to be one, girls – of all ages – are taking charge.

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Natural Products Expo West 2023

We’ve been heading to Expo West for 5+ years and always walk away with new industry learnings and connections. This year proved no different, and while many of the trends aren’t new to the natural products space, there are key areas gaining momentum.

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animation of an illustrated sliced pizza, the slices are disappearing in a counter-clockwise order
Nostalgia: 2 Ways In

The desire to reconnect with things from the past that once brought us joy is not a byproduct of the pandemic, it’s a desire that’s been here all along. What tends to change are the particular items (and decades) consumers yearn for.

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Food for the Hormonal Roller Coaster
What You Should Know About Hormonal Health Diets

In health and diet, consumers have a habit of chasing that next big thing – even when it’s controversial. Keto, Whole 30 and a host of other “lifestyle diets” have been scrutinized (and discouraged) by leading health experts like the Mayo Clinic, Harvard, and Prevention magazine, and yet they remain. New propositions under the dietary platform of “hormonal health” have physicians seemingly jumping out of their skin, and yet, they’re still turning consumers’ heads.  

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What's beyond the pup cup?
A Restaurant Prediction: Dog-Friendly

With dogs an integral part of the family, and extreme pet-bonding taking place while WFH during the pandemic, it’s no wonder we want to take them everywhere. And increasingly, that means out to eat.

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Handling the Holiday Hangover
A HANGOVER PSA

Inspired by the holiday season, we’ve looked at the many ways to “profit” from hangover remedies. Whether arming us in our personal lives or aiding us in business, these examples provide value.

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