Category: Consumers
Posts Archive
A HANGOVER PSA
Inspired by the holiday season, we’ve looked at the many ways to “profit” from hangover remedies. Whether arming us in our personal lives or aiding us in business, these examples provide value.
The Food Trend That Keeps on Giving: Air
Air is increasingly connected to how we eat, cook and shop. It’s become an ingredient, a method of preparation, a ritual in dieting, a restaurant experience and a growing consideration in sustainability practices and claims.
The Slow Ascent of Filipino Cuisine
We’re tapping into the potential of one of Southeast Asia’s most mysterious cuisines, Filipino food. Let us tell you why it’s worthy of your attention.
8 Ways to Command Attention
Consumers want attention for their personal brand. Here’s how you can help.
6 Ways to Be Relevant to Consumers Who Fast
Abstinence from food does not mean a food or beverage brand has to lose out. We’ll show you how to play.
The Right Way to Do Branded Apparel
Consumers have been wearing brand passions on their sleeves for years, but it’s now reached a fever pitch. Learn more about how to get in on the trend.
No big research budget? No big deal.
Knowing your consumer helps set your brand up for success. But what happens when there’s no time or budget for some much-needed research? Learn how you can get a good pulse on audience perceptions and pain points with very little investment.
Engaging Buyers Using Augmented Reality
Businesses in the food and beverage industry are employing augmented reality (AR) to bring elements of their brand to life for consumers. From retail to restaurants, creative uses of this tool continue to emerge.
Hard Kombucha: Another Bubbly Alternative
It is no surprise that we are seeing brands in the alcohol space answer the better-for-you demand when it comes to nutrition profile items like added sugars and calorie count, ingredients, and alcohol by volume levels.
Texture Is The New Taste
While taste is consistently the top driver of preference in food and beverage, another attribute – texture – cannot be overlooked.
Clear As Mud
Struggling with what to expect in foodservice? Here’s our take on what foodservice might look like in the future, broken down by segment.
Shopping Goes Live
Explore the idea behind livestream shopping and why we will start to see more of it: this is not your mother’s QVC.
Why You Should Experiment with Savory Flavors in 2021
2020 was a sweets-filled year, but many signs are pointing to a savory 2021 and beyond.
Considering a Subscription Model? Here’s What You Need to Know.
A brief dissection of the important parts of subscription services, and some thoughts we have about adapting a business model for one.
Creating Mealtime Ambiance
At JT Mega, we pledge to not only support our local restaurants with takeout patronage, but to curb our home cooking fatigue by making all of the kitchen toil worth it.
Staying Prepared
COVID-19, shopper decline & reduced offerings have resulted in unimaginable losses for retail foodservice growth. How can we reverse these trends?
Picture of Health
Like many things, the health & wellness movement has changed due to the pandemic. Learn more about what consumers are looking for during this time.
Coffee Futures
Coffee is considered America’s favorite beverage. Learn more about how coffee is evolving today.
Alive With Expression
See a few creative ways consumers are are expressing themselves during the pandemic, including masks, tattoos, and food.
Time to Snack
Explore the emerging opportunities in areas where Millennials are steering the snack category, including retail, beverage and foodservice.
5 Ideas to Save Breakfast
Breakfast is a tricky business, especially now as consumers are working and schooling from home. We have 5 thought starters for breakfast.
Gamer Grub
Exploring the nutritional needs of gamers and how brands in the CPG category are responding
Good to Go
What should off-premise dining look like now and once we are through the COVID-19 crisis? In this article we explore some carry-out and delivery options.
Trust Your Gut
The next frontier in health & wellness: your gut. It seems the future of medicine is being led by food and personalized nutrition and we’re exploring how.